After a recent increase of attacks on seniors, police are urging older residents to carry a tiny new safety device that can easily be used against attackers.
It was just a normal day at the grocery store for Ruth Miller, a 76 year old woman from Ashburn, Virginia... until everything went horribly wrong.
She had just left the store carrying her grocery bags, and was walking to her car when the unthinkable happened.
"I wasn't parked too far away, it was about a 60 second walk or so to my car from the store," she remembers, "and I kind of had that feeling I was being watched."
Right as she was unlocking her car, a man quickly came up behind her and tried to grab her.
"He told me 'don't fight, give me your wallet!' as he tried to wrestle my purse away. I was in shock. Luckily for me I remembered I had my SafeSound Personal Alarm on my purse, and since I was too scared to scream for help, I quickly reached for the alarm and pulled the pin."
"Immediately my SafeSound Personal Alarm started just screaming. I mean it was REALLY SCREAMING. He didn't know what to do! He froze for a second, then ran away like a bat out of hell! People heard the alarm and started yelling and running over to help. They said it was the SafeSound Personal Alarm that got their attention."
While Ruth was lucky enough to be carrying a SafeSound Personal Alarm, allowing her to escape her attacker unscathed, others weren't so lucky...
In the month of November alone, police have reported a dramatic increase in attacks targeting seniors, with many suffering serious injuries and financial loss.
"This trend of targeting seniors is deeply disturbing, but it's a harsh reality we have to deal with. It is absolutely imperative that our elderly residents stay on high alert and protect themselves by carrying a SafeSound Personal Alarm."
After her attack, Ruth bought the SafeSound Personal Alarm for her sisters, daughters, grandchildren and all of her friends. People often attach it to purses, keys and backpacks.
"After the attack, I immediately bought 10 more SafeSound Personal Alarms for all of my friends and family. Now I know the people I care about most will be safe."
So, What Exactly Is The SafeSound Personal Alarm?
The SafeSound Personal Alarm is a safety device capable of creating a 125db sound that attracts attention and scares away potential assailants. To compare, it’s the same volume as a military jet during takeoff.
It’s also simple to use. Instead of having a button that could easily be pressed by accident, the SafeSound device utilizes a pull-pin. Once pulled, the device emits its ear-piercing sound for up to 30 continuous minutes, or until the pin is replaced.
It can be reused over and over, and it easily attaches to purses, keys, and backpacks. It’s also small enough to fit in your pocket. But it packs a wallop.
Born Out of Tragedy
Paul Davidson, the inventor of the SafeSound Personal Alarm, knows all too well the type of situation that Ruth found herself in.
“I’ll never forget picking up the phone and hearing the news,” Paul says.
Paul’s own daughter Michelle had just graduated high school and had planned to celebrate with some friends at a local restaurant. Running late, she told her friends to grab a table and she would meet them inside.
But she never showed up.
When she was late to dinner, her friends tried calling her phone, but Michelle didn’t pick up. After waiting for over an hour, they knew something was wrong. It was extremely unusual that Michelle would just blow off plans. They called the police, who came and investigated.
Michelle’s purse was found in the parking lot. To this day, no one has heard from her.
“I pray everyday for Michelle to return to us,” Paul Davidson says, “And I never want any parent to go through what we’ve gone through. Michelle’s the whole inspiration for the SafeSound Personal Alarm.”
After Michelle’s disappearance, Paul started researching the circumstances surrounding abductions.
"Police say the number-one reason that leads to successful kidnappings is the victim cannot make noise," Davidson, 52, says. "The kidnapper tries to keep the victim’s mouth shut. The ability to easily make noise is absolutely crucial."
Hearing this statistic gave Paul the idea for the focal point of the SafeSound Personal Alarm.
“I had two main focuses,” Paul says. “To make it as accessible and as loud as possible.”
But, Paul Davidson is hoping for more than just a kidnapping deterrent. He wants to help stop all kinds of crimes.
"It can be used in so many different situations," he says. "Parents can give it to their kids as an extra layer of protection. Teenagers can use it so they can feel safe walking home. Women can know it’s there when they have to use the parking garage at night. My mother, who is 78 years old, carries it around in case she falls and needs to alert people for help. I only wish I’d have thought of it earlier..."
Ruth's story is a story Paul Davidson hears almost every day—how his SafeSound Personal Alarm device was able to help someone in need.
"But I never get tired of hearing it," he says with a smile.
Police have been recommending the SafeSound Personal Alarm since it first hit the market, and the movement is beginning to pick up steam.
In fact, Since its debut, SafeSound has been in a state of constant flux, shifting between IN STOCK to SOLD OUT nearly every other week...
And, it’s also amassed tons of loyal followers worldwide...
SafeSound has quickly developed a loyal following with over 7,000 5-star reviews. Here's what people are saying:
I decided to order these for my daughters and I, as safety measure for us. I work at night and many times walk out alone, it’s nice having this on my keychain just in case! I gave the other two to my daughters so that way they can ward off a predator as well. These are very loud and very easy to turn on and off! None of us have had to use them, thankfully, but when we tested them out in the house my younger son covered his ears and said too loud!
Good product, good size, and nice and loud. This little device has given me peace of mind.
Got these for my wife. They are VERY loud and really impressed. . She put one on outside of her purse and one on her keychain. They are fairly small - about 3" long, very lightweight.
I wanted to get a professional’s opinion on the effectiveness of SafeSound, so I talked to Chief of Police Jeff Strum. Here’s his take:
“The SafeSound Personal Alarm has singlehandedly helped thousands of lives across the country. And, it’s needed now more than ever. Violent crime has risen drastically so far in 2023, particularly in the last month. But, after reviewing thousands of reports so far this year, I’ve noticed a positive trend. In cases where the SafeSound Personal Alarm is used, the victims are usually unharmed.”
- Jeff Strum, Police Chief
My own personal experience with the SafeSound Personal Alarm in action...
I was attending a Women Against Violence conference when I first learned about this new safety device. Paul Davidson gave us a demonstration at the conference in which he warned us and told us to cover our ears. Then, he pulled the pin…
It was unbelievable. We were at an outdoor venue, and it felt like the noise was just filling up the entire field. It was easy to see how it stuns the attacker and attracts attention. It was simply the loudest thing I’ve ever experienced.
After a few seconds, Paul relieved us by re-inserting the pin, shutting off the noise.
When I spoke with Paul, he let me examine the SafeSound for myself. I was impressed with the quality… it felt solid in my hand and I could tell it wasn’t something cheap that would break if dropped or anything like that. And the pin was big enough where if you were fumbling around for it but you couldn’t see it for whatever reason, you’d still be able to pull it when you needed to.
Plus, the battery will last more than 3 months if you pull the pin 100 times in that time period. I’d say that’s pretty good.
Paul even gave me a SafeSound as a gift, which I in turn gave to my mother, as she lives alone and needs to alert somebody if something happens.
How much does it cost? (And is it worth the price?)
The SafeSound is currently sold online for $39.95 per two devices. They offer further discounts if you buy in bigger bulk, which I know many good parents will do.
While the SafeSound Personal Alarm was originally made to protect younger women and children, massive orders are coming in from seniors everywhere, and it is quickly becoming the most popular gift idea in 2023.
As far as value, it’s definitely worth the price. Knowing that my mom is safe in case of a fall, or that my daughter is protected on the way home from school, the SafeSound has given me peace of mind that you simply can’t put a price tag on.
UPDATE Wednesday, November 29, 2023 - To help protect senior residents, the SafeSound Personal Alarm currently has a special senior discount offering 50% off to Virginia residents. But hurry, due to extremely high demand, the SafeSound Personal Alarm has sold over 1.5 million units and is almost out of stock.
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